All Things Private Practice: Episode 96-Web Design Demystified: Clear, Content-Rich, SEO-Friendly Therapy Websites [featuring Daniel Fava]

Web design, SEO, and Captivating Content Creation doesn’t always come naturally to mental health therapists in Private Practice.

Hell, we didn’t learn this stuff in grad school, which means that mostly everyone’s content sounds the same, and a lot of websites simply serve as placeholders, without actually helping w/ SEO (Search Engine Optimization) and Google visibility.

During this episode, I talk with Daniel Fava of Private Practice Elevation, about why it’s so important to understand how to create a website that not only stands out but actually ranks in Google searches.

We talk about actual strategies that you can immediately implement that will help you stand out, increase your SEO, and optimize your website and directory pages.

Top 3 reasons to listen to the entire episode:

  1. Understand the difference between a good and bad therapist website and what key things to watch out for when developing your online presence.
  2. Identify ways to make your website a safe space and establish a connection with potential clients.
  3. Learn how to create captivating content on landing pages, utilizing keywords and internal linking, as well as understand the impact of SEO on website visibility and attracting clients.

If you take the time to structure and maintain your therapist website in a strategic, authentic, and ethical way, you’ll be more likely to see your ideal clients finding and choosing you as their therapist while knowing that you’re going to be the best fit.

More about Daniel Fava:

Daniel Fava is a digital business consultant and founder of Private Practice Elevation, a website design and SEO agency focused on helping busy private practice owners attract the clients they love so they can scale their businesses and create the life they desire. After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Private Practice Elevation offers web design services, SEO (search engine optimization), and website support to help private practice owners grow their businesses through online marketing. 

Daniel lives in Atlanta, GA, with his wife Liz, and two energetic boys. When he’s not working, he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.

Check out Daniel’s free ebook: 5 Things Every Private Practice Owner Can Fix on Their Website in the Next Week to Increase Clients

Daniel’s Website:


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A Thanks to Our Sponsor, Heard!

I would also like to thank Heard for sponsoring this episode. Doing your own accounting as a self-employed therapist is stressful. I get it because I’ve been there. When I first started my private practice, I wasn’t sure how much to save for taxes or how quarterly taxes worked. I didn’t want to fuck up and get in trouble with the IRS. That’s why I’m so glad I found Heard, the financial back office for therapists. Through easy-to-use software and awesome support, they help therapists manage their bookkeeping, taxes, payroll, and more, with affordable monthly and annual plans. They even help therapists set up a bank account, form a business entity, and open a retirement plan. Schedule a free consultation today at and get your first month for free.

Visit the website for Heard here & get your 1st month free!

A Thanks to Our Sponsor, The Receptionist for iPad!

I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you’re wrapping up a session with someone else, so there’s no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival. What’s more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to and sign up for a free 14-day trial. When you do, you’ll get your first month free. And don’t forget to ask about our iPad list check-in option.

Visit the website for The Receptionist for iPad here!